Pay Per Click (PPC) Agency
We are a Top Pay Per Click (PPC) Agency in Birmingham, dedicated to turning clicks into customers.
Looking for an expert pay per click PPC agency in Birmingham? We help you get more clicks, more conversions, and more profit! Our data-driven PPC strategies maximize your ad spend, attract high-intent customers, and boost your ROI.
Let’s turn traffic into revenue—fast and effectively!
Top Pay Per Click (PPC) Agency in Birmingham, delivering results-driven advertising solutions.
At 7 Core Insights, we don’t just run ads—we craft high-performance PPC campaigns that drive real results. Whether you’re looking for instant traffic, increased conversions, or a better return on ad spend (ROAS), our data-driven strategies ensure your budget works harder for you.
From Google Ads to social media advertising and eCommerce PPC, our tailored solutions help businesses attract the right audience, generate high-quality leads, and boost sales.
We Bring You– Expert Pay-Per-Click (PPC) Solutions
Google Ads Management
Get seen where it matters with expertly managed Google Search, Display, Shopping, and YouTube Ads campaigns. We optimize every aspect—from ad copy to targeting and bid strategies—to maximize clicks and conversions.
Facebook & Instagram Ads
Social media is where your customers are—our Facebook and Instagram Ads drive engagement, increase brand awareness, and convert users into paying customers.
We conduct in-depth keyword research and implement smart bidding strategies to ensure your ads appear in front of the right people at the lowest cost.
Remarketing & Retargeting Ads
Don’t lose potential customers! We create high-impact retargeting ads to re-engage users who visited your site but didn’t convert.
Google Shopping Ads (PLA Ads)
PPC Campaign Setup & Strategy
Every business is unique. We develop custom PPC strategies tailored to your industry, target audience, and business objectives.
A/B Testing & Performance Analysis
Landing Page Optimization
Clicks don’t matter if they don’t convert! Our landing page experts design and optimize high-converting pages to increase sales, sign-ups, and ROI.
PPC Audits & Consulting
What is PPC and how does it work?
PPC (Pay-Per-Click) is an online advertising model where you only pay when someone clicks on your ad. It’s like renting a billboard, but instead of paying for space, you pay only when people show interest. Your ads show up on platforms like Google, Bing, Facebook, Instagram, and YouTube. When someone searches for something related to your business (like "best running shoes"), your ad can appear at the top of search results. If they click it, you pay a small fee, and hopefully, they become a customer!
How much does PPC advertising cost?
The cost varies depending on your industry and competition. Some clicks cost as little as $0.50, while others (like legal or insurance-related searches) can cost $50 or more per click. The good news? You control your budget and can set daily limits.
How do I know if PPC is working?
Great question! Keep an eye on these numbers:
1. Clicks: How many people clicked your ad?
2. CTR (Click-Through Rate): The percentage of people who saw your ad and clicked it.
3. Conversions: The number of people who took action (bought something, signed up, etc.).
4. ROAS (Return on Ad Spend): Are you making more money than you’re spending?
If you’re getting clicks but no sales, your landing page or offer may need some tweaking.
Is PPC better than SEO?
It depends on what you need! PPC gives you instant visibility, while SEO (Search Engine Optimization) takes time to build. If you want quick results, PPC is the way to go. If you're playing the long game, SEO helps you rank organically without ongoing ad costs. Many businesses use both together for the best results.
How do I get started with PPC?
Here’s a quick 3-step guide to starting PPC ads:
1. Pick your platform – Google Ads is the most popular, but Facebook, Instagram, and LinkedIn also work great.
2. Choose your keywords – These are the words people search for when looking for businesses like yours.
3. Write an ad that stands out – Your ad should be clear, catchy, and include a call to action (like “Shop Now” or “Get a Free Quote”).
Why are my PPC ads not converting?
If your ads are getting clicks but not sales, here are a few things to check:
1. Are you targeting the right audience? (If not, your ad is reaching the wrong people.)
2. Is your landing page slow or confusing? (People leave fast if it’s not easy to use.)
3. Are your prices or offers competitive? (Check what your competitors are doing.)
Sometimes, a small tweak—like changing the ad copy or using better images—can make a big difference.
What are negative keywords, and why do they matter?
Negative keywords stop your ads from showing up in irrelevant searches. For example, if you sell high-end watches, you might add “cheap” or “free” as negative keywords to avoid wasting money on people looking for freebies.
Should I use Google Ads or Facebook Ads?
It depends on your business!
Google Ads – Great for people searching with intent (e.g., “best dentist near me”).
Facebook Ads – Best for targeting people based on interests (e.g., “people who like fitness and sportswear”).
If you have an eCommerce store, Google Shopping Ads might be your best bet.
How do I lower my PPC costs?
To reduce your ad costs, try this: <>1. Use long-tail keywords (instead of “shoes,” try “best running shoes under $100”).
2. Improve your Quality Score (Google rewards high-quality ads with lower costs).
3. Set a budget cap so you never overspend.
4. Optimize your landing pages so visitors take action instead of bouncing.
Does PPC help my website’s SEO?
Not directly, but PPC can drive traffic to your site, which can increase engagement and lead to more backlinks—helping SEO in the long run.
Is PPC worth it for my business?
If done right, yes! PPC helps businesses attract the right customers, get instant traffic, and scale quickly. But it’s not a “set it and forget it” strategy—you’ll need to monitor and tweak your campaigns for the best results.
What’s the best PPC strategy for small businesses?
If you're a small business, here’s how to make the most of your budget:
1. Start small – Even $10/day can get results.
2. Focus on high-intent keywords – Go for searches like “buy running shoes online” instead of just “shoes.”
3. Use retargeting ads – Show ads to people who visited your site but didn’t buy.
4. A/B test your ads – Run two versions of an ad and see which one performs better.
What is remarketing, and why should I use it?
Ever looked at a product online, then seen ads for it everywhere? That’s remarketing. It targets people who have visited your website before, reminding them to come back and buy. Why is this important? Because most people don’t buy on their first visit—remarketing helps them remember you.
How long does it take to see results from PPC?
You can start seeing clicks within hours, but it usually takes a few weeks to optimize and see strong conversions. PPC is fast, but fine-tuning takes time.
Can I run PPC ads myself, or do I need an expert?
You can run PPC ads yourself, but there’s a learning curve. If you don’t have time to test and tweak, hiring a PPC expert might be worth it. Otherwise, start small, experiment, and learn as you go!
Final Thoughts
PPC can be a game-changer for your business when done right. If you're just starting out, test a few small campaigns, track your results, and tweak as needed. And if you ever feel stuck, getting expert help can save you time and money.
Got more PPC questions? Drop them below, and let’s chat