What is keyword research in SEO?

Keyword research in SEO is the process of discovering and analyzing search terms people use in search engines to create content that matches user intent and ranks higher in organic search results.

Why is keyword research important for SEO?

Keyword research is important because it helps you target topics people are actively searching for, avoid unnecessary competition, and create content that search engines consider relevant and authoritative.

Is keyword research only for beginners?

No. While beginners use keyword research to avoid common mistakes, experienced marketers use it to scale content, build topical authority, and identify new growth opportunities.

How often should keyword research be updated?

Keyword research should be reviewed every 3–6 months, or whenever search trends, competition, or business priorities change.

Privacy Policy 7Core Insights

Last Updated: 1st January 2026

Who We Are

This website is operated by Leap Edge Ltd (UK), trading as 7Core Insights.

Website: https://7coreinsights.com
Registered Address:
22 Staithes Avenue, NE12 8LN
Newcastle upon Tyne, United Kingdom

If you have any questions about this Privacy Policy or how we handle your personal data, contact us at:
📧 hello@7coreinsights.com

What Personal Data We Collect and Why

We collect personal data only when necessary to provide our services, communicate with users, improve our website, and comply with legal obligations.

Comments

When visitors leave comments on our site, we collect:

Name
Email address
IP address
Browser user agent string

This helps with spam detection and moderation.

An anonymized hash of your email may be shared with Gravatar to display a profile image.
Gravatar Privacy Policy: https://automattic.com/privacy/

Media Uploads

If you upload images, avoid including embedded location data (EXIF GPS). Visitors may download and extract that data.

Contact Forms

When you submit forms on our site, we may collect:

Name
Email address
Phone number
Business details
Message content

We use this data to:

Respond to enquiries
Provide requested services
Manage client communication

We do not sell your data.

Cookies

We use cookies to enhance website functionality and user experience. Cookies may include:

Comment form convenience cookies (1 year)
Login cookies (up to 2 weeks)
Screen preference cookies (1 year)
Analytics cookies (if enabled)

You can manage cookies in your browser settings.

Embedded Content

Our site may include embedded content (videos, images, social media posts). These third-party sites may:

Collect data
Use cookies
Track interactions

Analytics

We may use analytics tools such as Google Analytics (GA4) to understand website usage and improve performance.
Analytics may collect:

Pages visited
Time spent on site
Device/browser type
General location

You can opt out via browser or Google’s opt-out tools.

Legal Basis for Processing Data (UK GDPR)

We process personal data based on:

Consent (e.g., form submissions, marketing)
Legitimate interest (business communication, analytics)
Contractual necessity (client services)
Legal obligations

Who We Share Your Data With

We only share data when necessary with:

Website hosting providers
Email/CRM platforms
Analytics providers (e.g., Google)
Spam detection services

We never sell personal data.

If you request a password reset, your IP address may be included in the reset email.

International Data Transfers

Some third-party services (e.g., Google, email providers) may store data outside the UK/EU.
We ensure safeguards such as Standard Contractual Clauses (SCCs) are in place.

How Long We Retain Your Data

Comments and metadata: indefinitely
Contact form submissions: up to 24 months
Client records: as required for legal/business obligations
User accounts: until deletion is requested

Your Rights Under UK GDPR

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Withdraw consent at any time
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO Website: https://ico.org.uk/

📧 To exercise your rights, contact: hello@7coreinsights.com

Where We Send Your Data

Visitor comments may be processed through automated spam detection services.

How We Protect Your Data

We implement:

SSL encryption
Secure hosting
Restricted staff access
Regular software updates
Industry-standard security measures

Data Breach Procedures

In case of a data breach, we will:

Investigate promptly
Notify affected individuals if legally required
Report to the ICO where necessary

Third-Party Data Sources

We may receive data from:

Marketing platforms
CRM systems
Public business directories

Only where lawful and relevant.

Automated Decision-Making

We do not use automated decision-making or profiling that significantly affects users.

Regulatory Compliance

Leap Edge Ltd complies with:

UK GDPR
Data Protection Act 2018
ICO guidance and regulations

Updates to This Policy

We may update this Privacy Policy periodically. All updates will be posted on this page.