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Google Search Market Share Drop

22 January 2025

Imagine a world without Google as the default search engine. For over a decade, this seemed unthinkable, as Google continuously dominated the search engine market, commanding over 90% of the share globally

PPC Tools For Maximizing Ad Campaign

How To Develop a Social Media Strategy: FAQs

6 January 2025

Social media has become a cornerstone of modern marketing strategies for businesses of all sizes, whether you’re running a local bakery, a tech startup, or a global brand. It’s the bridge that connects businesses to their customers, sparking conversations, building trust, and driving sales.

How To Become a PPC Specialist

5 October 2024

In a digital marketing strategy, Pay-Per-Click (PPC) Specialist primary goal is to maximize return on investment (ROI) by strategically targeting the right audience through a paid campaign, by selecting relevant keywords, and crafting compelling ad copy that drives clicks and conversion

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